London Fashion Week: Dans le Vie Rira Sugawara S/S 2018


‘Exquisitely designed chaos’ exploded onto the Dans le Vie SS18 catwalk. Think checkers, bold greens and vibrant reds, all held together by camouflage prints, and most importantly of all, DINOSAURS.


It sounds like a mish-mash, but that’s where the beauty of the collection lies. The brand’s DNA is ‘Clash Beauty’, which represents going against the grain in all aspects of ‘normal’ and pushing the boundaries of convention. With Rira also using male models for the first time, complete with the same single-lip colour and eyebrow crystal make-up, it’s an important step toward further abolishing gender lines in fashion.


White trainers, oversized tees and thigh high sock-leggings doused in more camo – the collection is a sports luxe meets plastic, meets sequinned t-rex dream.












By Holly Earp.


1 Comment

  1. Florentina Andrei
    October 12, 2017 / 5:41 pm

    Interesting ideas, glad to see that green color and flared jeans will come back again in the sring/summer trends.Wish you a good evening!Greetings,Flo from

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