Silent Assembly Lingerie launches at Selfridges

Pioneering lingerie brand Silent Assembly are launching in the UK at the new Body Studio in Selfridges this month! In fact, they hit the floors on the 4th April so we’ve barely got days to wait for this exciting addition to the store. An Australian brand that launched only in 2014, Silent Assembly hit the ground running and have over 100 outlets globally. To have Selfridges as their first UK store is proof of the brand’s quality and innovation in lingerie. But what makes them so different?

Curvessence is the world’s first 3D bra which offers a comfortable alternative to metal under-wiring in the cups. We’re so used to having bras with hard restrictive metal under wire to keep our breasts in position, we assume if they’re wire-free they don’t offer lift. This is where Silent Assembly have stepped in. The innovating 3D ribs contour to the left and right sides of the body to deliver an incredible fit. The bra feels virtually undetectable when worn. I concur. 

I have the Silent Assembly Lana Contour bra and briefs and I absolutely love the set. It’s truly beautiful to wear as well as look at. I never have that dull ache feeling where I just want to get home and take my bra off immediately, instead I could wear it round the clock if I so desired.

What’s also exciting is the Selfridges Body Studio itself – stocking over 100 brands you will get expert help and fitters to ensure your new lingerie is spot on. The space in the iconic department store is to celebrate lingerie not only for the beauty but for the positive feeling and wellbeing it delivers to the wearer. I am, of course, all about such celebration.

Head over to Oxford Street and duck into Selfridges from 4th April onward to get your very own Silent Assembly no-wire bras. They come with a huge Sex & London City seal of approval. 

Here’s some of my favourites available now online:


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